PAYZ.IO
Make every purchase rewarding like never before. Earn cashbacks anywhere, anytime.
What
Mobile App
Where
Islamabad, Pakistan
Why
Portfolio Project
Role
Designer
Category
Shopping, Rewards, Cashbacks
When
June 2023 – August 2023
The idea behind this project
The Payz mobile app revolutionizes the way users earn cashback rewards from their everyday purchases. With its intuitive interface and seamless functionalities, Payz aims to make earning rewards effortless, convenient, and enjoyable for users. By leveraging the power of technology, Payz empowers users to turn every purchase into a rewarding experience like never before.
Problem Statement
Traditional methods of earning cashback through receipt uploads are often cumbersome and time-consuming, leading to frustration and disengagement among users. Furthermore, existing apps lack intuitive interfaces and fail to effectively communicate the value proposition of cashback rewards, resulting in low adoption rates and user retention.
The Overview
To address these challenges, it is imperative to understand the underlying problems faced by users and develop a user-centric solution that streamlines the process of earning and redeeming cashback rewards.
The Plan
By focusing on usability, accessibility, and user engagement, we aim to create a mobile app that not only meets the needs of users but also exceeds their expectations, making earning cashback rewards a seamless and rewarding experience.
Market Overview
To gain insights into user behaviors, preferences, and pain points, we conducted a series of research activities, including user interviews, surveys, competitive analysis, and market research.
User Interviews
- We conducted in-depth interviews with 15 participants to understand their experiences with existing cashback rewards apps. Participants expressed frustration with the complexity of receipt uploading processes and a lack of transparency in reward redemption options. One participant mentioned, “I always forget to upload my receipts because it’s such a hassle. I wish there was an easier way to do it.”
- Several participants highlighted the importance of personalized recommendations and location-based offers, with one participant stating, “I would be more likely to use a cashback app if it showed me deals at nearby stores that I actually visit.”
Surveys
- A survey was distributed to 100 participants to gather quantitative data on user preferences and usage patterns of cashback rewards apps. The survey revealed that 80% of participants cited ease of use as a critical factor in their decision to use a cashback app, indicating a strong preference for streamlined user experiences.
- Additionally, 65% of participants expressed interest in a mobile app that offers real-time notifications for nearby offers and promotions, suggesting a desire for timely and relevant rewards information.
Competitive Analysis
We analyzed existing cashback rewards apps to identify strengths, weaknesses, and opportunities for improvement. By evaluating the user interfaces, features, and functionalities of competing apps, we gained valuable insights into industry best practices and emerging trends.
Market Research
We studied market trends and user preferences in mobile payment and rewards apps to identify opportunities for innovation and differentiation. By examining consumer behaviors and industry dynamics, we gained a deeper understanding of the evolving landscape of cashback rewards apps and the unique needs of our target audience.
Flow Diagram
To outline all the necessary functions, several flow diagrams were created describing the user flow for different use cases. One of these flows is shown below. Due to space constraints, the flow diagram does not show the fail conditions.
The Design
The implementation phase of the Payz app’s design solutions was a meticulously executed endeavor that involved collaboration between the design and development teams. With the wireframes and prototypes finalized, our development team embarked on translating these designs into functional features within the app.
Following rigorous testing and quality assurance measures, the implemented features were successfully rolled out to users through app updates. Continuous monitoring and iteration allowed us to address any unforeseen issues promptly and optimize the performance of the app.
Click here to view the prototype in Figma. Only works on desktop.
Design Validations
The usability study conducted to evaluate the effectiveness of the implemented design solutions was a pivotal step in validating our approach and gathering valuable insights into user behavior. Through unmoderated usability testing sessions with participants from the target market, we were able to assess the usability and functionality of the Payz app’s features in real-world scenarios.
The study yielded promising results, indicating a high level of user satisfaction with the redesigned features. Participants reported a significant improvement in the ease of use and intuitiveness of the app, particularly in the streamlined receipt upload process and personalized recommendations. Task completion rates were consistently high, reflecting the effectiveness of the design solutions in facilitating user interactions.
Conclusion
The successful implementation of design solutions and the positive outcomes of the usability study underscore the effectiveness of our user-centric approach in enhancing the Payz app’s user experience. By prioritizing ease of use, transparency, and personalization, we have created a mobile app that empowers users to effortlessly earn and redeem cashback rewards.
