Portfolio – Dezine Crafts

Hello!

I'm Usman

UX/UI Mobile & Web Designer

Solving customer problems since 2008. My ultimate goal is to fulfill client requirements while delivering a usable solution backed by UX research and UI design best practices.

I’m a self-taught designer with a passion for designing functional, useful and usable user experiences.

Design Experience

Oct 2023 – todate

CustomGPT.ai

UX/UI Designer

PROJECT: app.customgpt.ai

I was initially engaged by CustomGPT for designing their analytics dashboard but expanded to the role of UI/UX designer for the whole app. I have been involved in complete UI sync with developers, UX improvements, addition of new features and building new app pages like customer intelligence, analytics, explore, insights and a completely new dashboard.

Improved the design system and variable definitions to reduce inconsistencies. On the right, you can see some of the pages designed for the app. More details can be viewed here in this case study.

PROJECT: app.sortresume.ai

Launched on April 26, 2024, I have been part of the latest project undertaken by the CustomGPT team which is aimed at providing a solution for analyzing and sorting hundreds or even thousands of resumes all with a single click of a button using the power of AI.

My role in this project is to design the UI for the MVP app and act as quality assurance and testing resource.

In order to read the case study or know more about CustomGPT.ai continue below.

High Fidelity Design Wireframes

Billing Page
Analytics Page
Conversation Page
CustomGPT Dashboard

Dec 2022 – Jan 2024

Candu

UI Designer

At Candu I was directly involved with Customer Success team and implemented a GTM strategy for the startup. My responsibility was to build and integrate content for new customers and help them onboard to Candu.

I built 100+ UI templates inside Candu editor, which were helpful in jumpstarting the Candu journey for new customers. Also completed more than 50 customer onboarding projects that involved building UI for customer’s SaaS products or websites. In addition to that I also conducted 20+ UX audits to uncover various strategies that helped in content planning.

Here you can view some of the UI content that was built using Candu’s editor. In order to learn more about what Candu can do for you, please visit their website by clicking the button. 

Candu - Installation Page
Onboarding Forms Flow
Heap Style Installation Flow
Pricing Plan Page
4 Step Onboardin Flow
SpendKey Onboarding Flow
Chilipiper Onboarding Flow
Active Campaign Custom Demo
Onboarding Steps Klaviyo

Aug 2022 – Jan 2024

Testmate

UX Researcher

At Testmate I worked with the research team and executed 30+ usability test studies. I was responsible for screening the interview participants, analyzing the user interviews, recording observations, synthesizing results and consolidation of findings in a report format.

I also helped building a testers mailing list and designing of tasks for the unmoderated usability studies.

Click the button below to learn more about what Testmate can do for you.

Testmate Australia
Heuristic Evaluation - Lasoo

Usability Study

LASOO

Ecommerce Platform

Lasoo is an existing platform (web and app) where consumers are able to browse discounted (on sale) products via the digital catalogues. These catalogues assist consumers with their online and physical shopping endeavors.

Lasoo are currently rebuilding their platform introducing new functionalities as well as overall improvements with major focus on:

  • ability to compare products across multiple sellers
  • ability to purchase on Lasoo rather than going out to retailers
  • enhanced personalization

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